TRAINING COURSES
WSQ YouTube Marketing
Summary
- Price:
- $1057.16
- Language:
- English
- Funding:
- WSQ/SDF,SkillsFuture Credit
- No. of Days:
- 2 Days
- Location:
- Central
| Funding | Individual | |
| Full Cost | S$1057.16 | |
| Please refer to the "Funding" tab to understand details breakdown | ||
| How much you need to pay? | Login to find out more about the funding | |
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Gone are the days when a few facebook posts and a tweet here and there would suffice. Your online presence needs a lot more than that – and it needs to be strategic. Don’t post any old content just for the sake of posting content – it’s not going to work. You’ll soon find that the time, money, energy, and resources you’re putting into your digital marketing may be unfruitful.
Small businesses must continually think of ways to get their products and services in front of as many people as possible, all without breaking the bank. However, a well-thought-out YouTube strategy can massively pay off for your brand. YouTube is free to use, you can produce videos for very cheap and even free if needed. Creating videos does not need to be this massive production. More often than not, a quality smartphone and good lighting will get the job done.
This two-day course will allow you to create a YouTube video marketing strategy, launch your strategy, manage your YouTube channel.
- Recognise the prevalence of video in social media and its importance as a marketing medium for businesses
- Create SMART video marketing goals
- Craft out video marketing content strategy
- Set up a personal or brand YouTube channel with appropriate customizations
- Discover potential keywords for ranking of video content for increased visibility on YouTube
- Conduct on-page SEO audit for YouTube channel
The Role of Video in Social Media Marketing
- Characteristics of customer behaviour in relation to social media use
- Values of building a community of advocates on a social media platform
- Considerations of consumer reviews and user-generated content
- Keep up-to-date with the market and consumer trends that might impact the intended social media marketing objectives or messages
YouTube Search Engine Optimization
- Techniques for measuring Return on Investment (ROI) and marketing attribution
- Calculate ROI, marketing attribution and overall marketing effectiveness using business metrics
- Considerations of consumer reviews and user-generated content
- Establish positive relationships with industry and social media colleagues such as influencers and bloggers
- Evaluate various types of technology tools to assist in the management of social media platforms
- Keep up-to-date with the market and consumer trends that might impact the intended socia media marketing objectives or messages
Setting SMART Video Marketing Goals
- Key elements of an organisational social media plan
- Formulate social media strategy plans, policies, standards and guidelines
- Establish performance targets aligned to brand and marketing strategies and objectives
YouTube Advertising
- Privacy legislation & Confidentiality requirements
- Characteristics of consumer behavior in relation to social media use
- Establish performance targets aligned to brand and marketing strategies and objectives
- Evaluate various types of technology tools to assist in the management of social media platforms
- Set the budget requirements for deployment of social media marketing activities
- Evaluate various types of technology tools to assist in the management of social media platforms
- Copyright & intellectual property considerations
Video Marketing Content Strategy
- Key elements of an organisational social media plan
- Formulate social media strategy plans, policies, standards and guidelines
Performance Tracking and Optimization
- Considerations of consumer reviews and user-generated content
- Establish performance targets aligned to brand and marketing strategies and objectives
- Set the budget requirements for the deployment of social media marketing activities
- Keep up-to-date with the market and consumer trends that might impact the intended social media marketing objectives or messages
Setting Your YouTube Channel
- Privacy legislation and confidentially requirements
- Copyright and intellectual property considerations
- Values of building a community of advocates on a social media platform
- Formulate social media strategy plans, policies, standards and guidelines
- Establish communication plan & guidelines
- Location:
- Central
- Address:
- -
- Building Name:
- Multiple Locations
- Postal:
- -
EON Consulting & Training Pte Ltd
EON Consulting & Training Pte Ltd, formerly known as Effective Outsource Networks, was established in 1996 and specialises in providing human capital consulting and training services to organisations in Singapore.
It has helped organisations improve on day-to-day human resource operations through three main areas of support, namely, information service, consulting and training.
Training Center
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The following are details breakdown of the funding
| Individual | ||
| *Funding | ||
| WSQ | Login to find out more about the funding | |
| SkillsFuture | - | |
| Productivity & Innovation Credit | - | |
| How much you need to pay? | Login to find out more about the funding | |
Note
- Funding is subjected to approval from the government agencies
- The amount is calculated based on the "Up to" percentage of the course fees
- Taking into assumption that you have not fully utilized the SkillsFuture Credit and Productivity & Innoviation Credit Scheme
Other courses available by EON Consulting & Training Pte Ltd
Expected Investment
| Total Cost | S$ 0 |
| Expected Saving | S$ 0 |
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| Expected Investment | S$ 0 |
Total Cost
| Course Fee | S$ 1057.16 |
| Number of employee(s) | 0 |
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| Total Cost | S$ 0 |
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