Course Outline

Why internal communications still matter in a viral world 

As brand ambassadors, employees must be able to align with the positioning and image of the company.  All this, while the leader articulates the organisation’s growth potential that reflects these stakeholders’ aspirations and benefits, envisioning exciting possibilities in a ‘Shared Vision’, as advocated by Peter Senge.

Who are our internal audience 

Stakeholders who share the same organisational values.  Potentially, your biggest advocates, they need to know what we aim to communicate and how best to in this digital world.  

How do we communicate 

With a diverse population with different information needs and time, what channels do audiences value?  We look at various traditional and social media to understand the respective impacts and benefits.  

What do we say and what do we want people to do 

Communication is about results. We give out information with impact and interest in the outcome, and how it supports specific goals.  What does the message mean to the audience: What’s in it for me?  Why should I care?  

Where are the checkpoints 

How will you know if you are connecting with your internal stakeholders? What about Corporate Social Responsibility?  We examine the company’s philosophy, social responsibility, the core competencies of an internal communicator, the value of feedback and more ... 

When is the communication 

The vast majority of internal communications is about change.  From a simple exercise to a complex one like M&A, the rate of change is even more relentless in a connected digital global world.  What is leadership communication, and what is the role of the internal communicator during change? 

Effective communications skills 

How to communicate effectively at work? Learn the key principles to develop skills to cut through the noise, separate data from information, recognise communication barriers, conflicts, then strategise your internal communication to make every employee your brand champion.

Case Studies, Exercises and Group Work

Target Audience:

This course is suitable for anyone who needs to deal with internal audience, especially executives from Public Relations, Corporate Communications, CSR, Investor Relations and Human Resources.