TRAINING COURSES
Stakeholder Relationship Management
Summary
- Price:
- $705
- Language:
- English
- Funding:
- WSQ/SDF,SkillsFuture Credit
- No. of Days:
- 2 Days
- Location:
- Central
| Funding | Individual | |
| Full Cost | S$705 | |
| Please refer to the "Funding" tab to understand details breakdown | ||
| How much you need to pay? | Login to find out more about the funding | |
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Why You Should Attend This Course:
People are most important in the complex ecosystem of interdependent parts of an organisation. So how do you build a close working relationship with your stakeholders in today's world of information overload, fast-moving happenings and ever-changing office arena? How do you communicate effectively, have their ears and hearts, and affinity? Through this course, you will better understand your stakeholders, develop a positive working relationship based on cooperation and mutual respect, and maximise long-term benefits.
Learning Outcomes:
- Better identify your organisation's stakeholders
- Manage their expectations through strong rapport and an enhanced working relationship
- Effectively communicate through identifying and overcoming communication barriers in a 2-way communication environment
- Apply stakeholder relationship management techniques to gain stakeholders' confidence and cooperation in new product roll-outs, news announcements, issues management and crisis, etc.
Course Outline:
Stakeholders' Interest and Expectations
- Definition of a stakeholder
- What is at stake?
- Who are your stakeholders?
- Stakeholder interests
- What are stakeholder relationships?
- How stakeholders impact an organisation
- Stakeholder, Shareholder, Target Audience
- "Needs" and "Wants" of stakeholders
- What customers really want
Stakeholder Engagement
- How to conduct a stakeholder analysis
- How to create a stakeholder grid
- Principles of engagement
- Framework of engagement
- 5Cs for interacting with stakeholders
- Benefits of engagement
- Areas of focus
Effective Communication to Enhance Outcome
- What are stakeholder communications?
- Communication barriers
- Communication techniques
- Feedback
- Key messages
- Impact of globalism
Relationship Threats
- Personality types and office behaviour
- Dealing with office politics
- Managing conflicts
Sustaining the Relationship Fostered
- Leveraging stakeholder relationship to improve business performance
Group Exercises
Who Will Benefit?
Executives from the realms of Relationship Management, PR & Advertising, Investor Relations, Sales & Marketing, Human Resource, Admin Management and anyone who strives to build a successful and lasting working relationship with anyone.
- Location:
- Central
- Address:
- 51 Anson Road #03-53
- Building Name:
- Anson Centre
- Postal:
- 079904
Marketing Institute of Singapore
Founded in 1973, the Marketing Institute of Singapore (MIS), a not-for-profit organisation, is the National Body for Sales and Marketing. Over the years, MIS has nurtured more than 50,000 sales and marketing practitioners through its professional learning and development programmes and provided ample networking opportunities for thousands of members through its diverse series of events.
Training Center
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The following are details breakdown of the funding
| Individual | ||
| *Funding | ||
| WSQ | Login to find out more about the funding | |
| SkillsFuture | - | |
| Productivity & Innovation Credit | - | |
| How much you need to pay? | Login to find out more about the funding | |
Note
- Funding is subjected to approval from the government agencies
- The amount is calculated based on the "Up to" percentage of the course fees
- Taking into assumption that you have not fully utilized the SkillsFuture Credit and Productivity & Innoviation Credit Scheme
Other courses available by Marketing Institute of Singapore
Expected Investment
| Total Cost | S$ 0 |
| Expected Saving | S$ 0 |
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Total Cost
| Course Fee | S$ 705 |
| Number of employee(s) | 0 |
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| Total Cost | S$ 0 |
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