TRAINING COURSES

WSQ Digital Advertising

Summary


Price:
$1057.16
Language:
English
Funding:
WSQ/SDF,SkillsFuture Credit
No. of Days:
2 Days
Location:
Central
Funding Individual
Full Cost S$1057.16
Please refer to the "Funding" tab to understand details breakdown
How much you need to pay? Login to find out more about the funding
Course Date

Course ID

Course Start Dates / Time

Remarks

Course Status

DMAT512 06 Oct 2022 Thu / 09:00 am - 06:00 pm Physical Class in Jurong Available Book Now
DMAT513 25 Oct 2022 Tue / 09:00 am - 06:00 pm Virtual Classroom Available Book Now

This course has been designed as an introduction to digital advertising where learners will be guided to recognize the importance of having a dynamically crafted digital ad creative, which increases the chances of the ads being clicked on and the likelihood of a profitable transaction.

Learners will first be given an overview of the role that digital advertising plays in the overall digital marketing strategy, followed by a quick revision of creating buyer personas and mapping out buying journeys and sales funnels. After formulating their digital advertising strategies, they will be guided on the creation of Google ads with online tools and Facebook ads using the Facebook platform. Finally, learners will learn how to develop a tracking and optimization plan to achieve better ROI for future ad campaigns.

At the end of the course, you will be able to:

  • Recognize the key features that make up an online and offline marketing mix
  • Determine the appropriate engagement media and channels for your target audiences
  • Design and manage a media plan to achieve organizational and/or project KPIs
  • Tactically execute a Google search ad to drive traffic to a landing page
  • Tactically execute a FB retargeting ad for re-engagement and conversion
  • Use attribution modelling to identify how different channels assist in conversion to optimize your ad spend

What you will learn?

Introduction To Digital Advertising

  • Concept of digital marketing
  • Function of digital advertising
  • Creating SMART marketing goals
  • Online and Offline advertising
  • Digital advertising platforms
  • Types of digital ads

Understanding Your Customer Journey

  • Creating buyer personas
  • Mapping buying journeys
  • Developing a communication plan
  • Mapping out digital touchpoints
  • Creating assets for digital touchpoints
  • Landing page: the last critical mile

Formulating Your Digital Advertising Strategy

  • Identify, align, and prioritize goals
  • KPI measuring plan
  • Developing a media buying plan
  • Formulating an ad spend budget

Creating Your Google Search Ad

  • Ad structure and budget
  • Devising bid strategy
  • Selecting ad groups and finding keywords
  • Types of Extension
  • Google Ad Metrics

Creating Your FB Retargeting Ad

  • Deciding on campaign goals
  • Facebook account structure
  • Types of campaign
  • Audience targeting
  • Facebook Ad metrics
  • Importance of UTM tracking

Develop a Tracking and Optimization Plan

  • Analyzing a Google Ads report
  • Analyzing a Facebook campaign report
  • Analyzing multi-channel report for optimization
  • Tracking and integrating offline campaigns

Location:
Central
Address:
-
Building Name:
Multiple Locations
Postal:
-
...
@Ask Training

@ASK Training Pte Ltd is specialised in providing ICT Training (Microsoft Office 2010, Microsoft Office 2013, PC Maintenance, Video and Audio Editing & Website Design) and Soft Skills Training (Management, Interpersonal, Writing, Presentation & Motivational Skills) to government agencies and corporate clients in Singapore.

In 2014, we are accredited by WDA as an Approved Training Organisation (ATO) to provide WSQ Training and Assessment. We have since expanded our training programmes to include ICDL (International Computer Driving Licence) certification courses.

As a committed training provider, we strive to deliver effective training programmes for participants to enjoy personal growth in learning and achieve higher business productivity in their organisation.

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The following are details breakdown of the funding

Individual
*Funding
WSQ Login to find out more about the funding
SkillsFuture -
Productivity & Innovation Credit -
How much you need to pay? Login to find out more about the funding

Note

  • Funding is subjected to approval from the government agencies
  • The amount is calculated based on the "Up to" percentage of the course fees
  • Taking into assumption that you have not fully utilized the SkillsFuture Credit and Productivity & Innoviation Credit Scheme

 


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