WSQ Search Engine Optimization


WSQ/SDF,SkillsFuture Credit
No. of Days:
2 Days
Funding Individual
Full Cost S$1057.16
Please refer to the "Funding" tab to understand details breakdown
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This SkillsFuture Credit-eligible course has been designed as an introduction to search engine optimisation to allow learners to recognise the key differences between SEO and SEM. The course will also enable learners to grasp key SEO working terminology, for them to effectively manage Google SEO marketing projects in Singapore.


Learners will then proceed to evaluate their customers’ search intent and discover potential keywords for ranking to effectively optimise web content that will increase their website’s visibility to their targeted audiences online. They will be guided on the methods to perform on-site and off-site SEO audits and make the necessary SEO friendly adjustments to rank high on Google.

Additionally, learners will be taught how to evaluate the competitive SEO landscape to rank potential keywords and how to employ link building strategies to increase the number of backlinks to their websites, which facilitates higher ranking on Google. Finally, learners will practice using tools such as Google Analytics to gather data for the design and execution of optimisation plans for their websites. Learners will receive an official WSQ certificate upon successful completion of this SEO course.

At the end of this course, you will be able to:

  • Gain requisite digital marketing knowledge, skills, and attitudes to make informed decisions in formulating SEO plans
  • Conduct site audits with free or paid software online
  • Build links to your websites
  • Use analytics tools to further optimize your websites for sales conversions in accordance to organizational business goals and objectives.
  • Explore a career in digital marketing
  • Scale up their businesses

What you will learn?

SEO Fundamentals

  • SEM Vs SEO
  • Importance of SEO
  • Businesses that require SEO
  • SEO digital marketing landscape
  • Google and SEO
  • Using Web Master guideline
  • Understanding Google algorithms
  • The 3 R ranking signal
  • The E-A-T quality rating

SEO Terminology and Jargon

  • Domain and Sub-domain
  • Domain and redirect 300 codes
  • Website architecture
  • Web Server 400 codes
  • FTP and Web Server
  • White Hat vs Black Hat SEO
  • SEO Tools
  • Web 2.0 related terms

Conducting Keyword Research

  • Understanding rationale for keyword research and keyword intend
  • Keyword research methods (Google Search, Google Search Console, Google Trend, SEMrush)

Performing On-site SEO Audit and Optimization

  • Tools for On-site audit
  • Domain and server audit
  • Site architecture audit
  • Content audit
  • Using search operators
  • Optimizing internal site linking, meta elements, content relevancy and images

Performing Off-site SEO Audit

  • Tools for Off-site audit
  • Domain authority audit
  • Domain trust audit
  • Backlink audit

Link Building Key Concepts and Strategy

  • Anchor texts, and keywords
  • Definition of a link
  • Where to get links
  • Types of links (follow vs no-follow)
  • Unique link domain, link value
  • Target and Seek link building strategy

Performance Driven SEO Project Management

  • Managing elements of a SEO Project
  • Rank tracking tools
  • Interpreting Google Analytics Acquisition Report
  • ROOP Optimization Framework

Building Name:
Multiple Locations
@Ask Training

@ASK Training Pte Ltd is specialised in providing ICT Training (Microsoft Office 2010, Microsoft Office 2013, PC Maintenance, Video and Audio Editing & Website Design) and Soft Skills Training (Management, Interpersonal, Writing, Presentation & Motivational Skills) to government agencies and corporate clients in Singapore.

In 2014, we are accredited by WDA as an Approved Training Organisation (ATO) to provide WSQ Training and Assessment. We have since expanded our training programmes to include ICDL (International Computer Driving Licence) certification courses.

As a committed training provider, we strive to deliver effective training programmes for participants to enjoy personal growth in learning and achieve higher business productivity in their organisation.

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The following are details breakdown of the funding

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SkillsFuture -
Productivity & Innovation Credit -
How much you need to pay? Login to find out more about the funding


  • Funding is subjected to approval from the government agencies
  • The amount is calculated based on the "Up to" percentage of the course fees
  • Taking into assumption that you have not fully utilized the SkillsFuture Credit and Productivity & Innoviation Credit Scheme


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