Summary
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Full Cost | S$1057.16 | |
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This course has been designed as an introduction to digital marketing analytics where learners will be guided to recognize the importance of data insights in aiding marketing teams to make informed decisions in the planning of marketing budgets, i.e. to identify performing campaigns for replication and non-performing ones for termination or improvement to cut unnecessary losses.
Learners will first be introduced to the latest digital marketing analytics trends in the industry and guided on the process to analyze their existing customers and potential target audiences for their businesses. Next, learners will be taught how to conduct an audit on their competitor’s websites and to recognize the key metrics to track and optimize for various digital platforms. Learners will then set up their individual Google Analytics (GA) accounts and learn how to interpret key GA reports and attribute various ads to overall campaign performances to measure the Return on Investment (ROI) for each ad in their campaigns. Finally, learners will be guided on how to create customized digital marketing reports for reporting to senior management.
At the end of the course, you will be able to:
What you will learn?
Introduction to Digital Marketing Analytics
Digital Analytics for Business Owners and Marketers
Understanding the Key Metrics to Track for Digital Marketing
Introduction to Digital Data Optimization
Digital Optimization and ROI Measurement for Businesses
Setting Up Google Analytics
Interpreting Google Analytics Reports
Forming Data Insights and Crafting your Digital Marketing Report for Senior Management
@ASK Training Pte Ltd is specialised in providing ICT Training (Microsoft Office 2010, Microsoft Office 2013, PC Maintenance, Video and Audio Editing & Website Design) and Soft Skills Training (Management, Interpersonal, Writing, Presentation & Motivational Skills) to government agencies and corporate clients in Singapore.
In 2014, we are accredited by WDA as an Approved Training Organisation (ATO) to provide WSQ Training and Assessment. We have since expanded our training programmes to include ICDL (International Computer Driving Licence) certification courses.
As a committed training provider, we strive to deliver effective training programmes for participants to enjoy personal growth in learning and achieve higher business productivity in their organisation.
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The following are details breakdown of the funding
Individual | ||
*Funding | ||
WSQ | Login to find out more about the funding | |
SkillsFuture | - | |
Productivity & Innovation Credit | - | |
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